Hello heritage labels, this is how you collaborate with a streetwear brand

To say that streetwear is polarizing is an understatement. Not only has it grown from a mere fashion trend, but it has also created a path that even other industries have decided to follow. With sold-out signs and loyal customers lining up for new drops, we can’t blame the other industries for hopping on the hype train. Even fast food giants collaborated with streetwear brands. Yes, McDonald’s x Travis did happen, bro.

Sure, the world of streetwear has been home to some crazy collaborations, but heritage brands are no stranger to this, too. While the difference in price and overall market show a big gap, others have succeeded in merging these to make such collabs actually worth copping, keeping and, at times, reselling (Dior x Nike or Palace x Ralph Lauren, anyone?). With the road of collabs filled with both hate and heat, Lacoste has set its eyes on the prize and is coming in hot with its latest collaboration with Chinatown Market.

The special collection, which drops on Oct. 7, is the epitome of boldness. We’re given an array of button-downs, caps, hoodies and graphic tees dripping with logomania and they do not disappoint (Please take note, Louis Vuitton and Supreme). They even take it up a notch by embroidering logos onto the pieces. Talk about a flex.

And while the collection is meshed with fresh and classic shades, the biggest surprise comes from Lacoste’s iconic crocodile logo getting the vibrant and funky Chinatown Market treatment. I mean, who would’ve thought that the croc would get recreated by a streetwear brand in the first place? Probably no one. But hey, we’re done asking questions cause we’re more than thankful that it’s Chinatown Market that ended up doing this.

With the prices ranging from P4,450 to P18,450, these are key pieces that both streetwear and heritage aficionados should consider investing in. You can peep the entire collection here: