Getting creative during quarantine ain’t easy. We know it, you know it and of course, creative forces like the folks of Careless Music Manila (CMM) know it too well. So, how do you overcome the intense dreariness (or horrors to be honest) caused by a once-in-a-lifetime event?
Well, we might get the answers from CMM’s newest MV for “Clearly the Best You.”
The track is the label’s newest “express yourself” anthem. Of course, hype tracks aren’t new to the R&B/pop realm. But the talented yet diverse minds of CMM know how to put their own spin on things.
From the escapist video to the carefree track itself, “Clearly the Best You” is the endorphin dose a lot of us need right now. We’re not exactly in our best state during this trying time and sometimes we need a virtual hug, or a pick-me-up to banish the perils of burnout culture seemingly getting closer and closer to life as we know it each day. This is what CMM tries to accomplish with their latest upbeat R&B track and its their lively, neon-filled visuals.
“Clearly the Best You” takes us to a time where we can still kick it back with the crew and hype each other up when one is down. Although these mini hangs are replaced with private Zoom calls and DMS, CMM tries to capture this vibe in their MV. It takes us to physical late-night hangs and the fun times we create with our real 1z who always has our backs.
Wanting to know a little bit more about the label’s quarantine passion projects, we got an exclusive sneak peek at what happened behind the scenes and how they managed to grasp the spirit of Careless. All while social distancing and searching for moments of a hopeful future.
Their new track is inspired by a smartphone
Made in collaboration with OPPO, the tune is all about showing and expressing ourselves in the best way possible. It’s the soundtrack of the campaign for OPPO’s Reno4, the latest in its series that’s packed with powerful camera features to help us flex our inner glow.
CMM steered the creative ship on this one
From the writing to the track’s production, this new track was purely CMM’s brainchild. Atypical of brand partnerships, they were given free rein with the writing and production of the song to create an authentic sound that comes across loud and clear.
Pure neon realness is the vibe for their latest visual
CMM dropped the teasers for their upcoming song last week, with bold neons bursts of color and a range of pretty soothing sets.
The vision for CMM’s MV is a bit unusual
The shoot was a unique visual experience for the whole group. Some scenes were taken with the new OPPO Reno4, utilizing the interesting camera features of the new phone, like the 960fps AI Slow-motion, Ultra Steady Mode 3.0, AI Color Portrait and Night Flare Portrait, to bring out the signature aesthetics of Careless Music Manila.
If you’re itching to know more about the music video and their song, stay tuned to the OPPO Philippines Facebook page on Friday, August 14 at 5pm and catch the OPPO Reno4 Livestream Launch event.
CMM will be doing a livestream to drop their new song and release more BTS teasers before the official music video premiere.
Read more:
The story of Careless Music Manila so far
Nadine Lustre’s working on her debut album under Careless