If you’re a sucker for all things kawaii, you’ll love Sanrio and Reebok’s new collaboration.
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In an ongoing partnership with Sanrio, Reebok has created new Instapumps inspired by the most relatable egg ever, Gudetama. The character is based on the Japanese onomatopoeia “gude gude” signaling sluggishness, and “tama” from tamago, which is Japanese for egg. Gudetama, in short, is a lazy egg.
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The chunky Gudetama shoe has a white, yellow and black colorway. An air pump is positioned at dead center of the tongue, with the face of—you guessed it—Gudetama. Matte, omelet-colored zig-zags embellish its front. You can find Gudetama’s sleepy face on the heel as well.
The shoes are now available in Japanese streetwear boutique Atmos for ¥20,000, which is P10,500. Along with the Gudetama collection, the duo also released a Hello Kitty line.
Photo from Atmos Japan