The Queen of Indie’s back, and she’s making her presence known. This time, it comes in a double feature. Lana Del Rey just dropped two new tracks “Fuck It I Love You” and “The Greatest” as a double video. Both songs will be featured on the upcoming album Norman Fucking Rockwell!
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The MV features classic Lana aesthetics, with sunny California serving as her backdrop. Set on Long Beach with the Aurora Borealis in the skies, “Fuck It I Love You” paints a hazy dreamscape, topped with her signature sultry vocals. It gives us “Summertime Sadness” vibes in all its glory, as she meets passion and existentialism, while surfing LA waves. It eventually transitions to “The Greatest,” where she performs in a dive bar, crooning about a wistfulness for her distanced lover.
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Norman Fucking Rockwell! is slated for release on Aug. 30, and we’re already preparing for summer love affair anthems dominating our playlists. We have to agree with Miss Lana—California is a state of mind, and we found ourselves right in the middle of it.
Watch the video below.
Still from “Fuck It I Love You / The Greatest”