OK Go is at it again.
The band’s latest music video for The One Moment had only 4.2 seconds of footage but had so, so, many things happening (318 events, to be exact) in such a short span of time. The song is beautiful, but OK Go has always been known to push boundaries when it comes to their music videos, and their latest is not an exception. Explosions of every kind in every color, all captured by robotic cameras that track thousands of frames per second. How wild is that?
Watch it first:
“I was working on [the video] as a filming exercise for a couple months before that,” says frontman Damian Kulash in an interview with Rolling Stone. “The hardest thing was mostly the way we were pushing the limits of what the robots could do. We know what [a robot’s] published fastest speed is, but we don’t know if it can do that fastest speed right after it’s done this other thing, right after another thing. As far as I know, no one’s tried to film something with this complex of a movement in slow motion.”
“For the video, we tried to represent this idea literally — we shot it in a single moment, Kulash says in an FAQ on the band’s website. “We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.”
What’s great about these music videos is that a new way of doing things–a new process or a new piece of tech or a new technique–is brought to the table. The process of making each OK Go music video involves problems that need solving, and the result is not just a beauty but a technical marvel. It may take months of planning and tons of dayabut there’s a stroke of genius in there that demands boundaries to be pushed. Who else would ask for something this elaborate? Only the minds of Kulash and Co., a.k.a. OK Go.
Find out how exactly they did it here:
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